Balancing Innovation and Risk Management
Overview
A striking dichotomy exists between how biopharma companies and healthcare stakeholders perceive the value of biomedical innovation and novel drugs. Biopharma companies must work with key stakeholders to ensure that, upon approval, patients who would benefit from these novel treatments have timely access to them. Additionally, both innovation and risk management are important in commercializing these novel treatments. In this article, the RxC team profiles five key trends that are profoundly impacting the commercialization of novel treatments and their implications for biopharma companies.
Value-based healthcare is transforming the delivery of care
Consumerism in healthcare is a positive driving force
Personalized solutions are producing quality health outcomes
New technologies are enabling digital healthcare transformation
Supply chain networks are facilitating direct distribution models.